Welcome to the future of Ford. Where you don’t just buy a car, you get access to an entire digital ecosystem of services for being part of the family, as they start to shape the future of the automotive industry, where just perhaps, you won’t even have to own a car with RideShare of the future.
Launched at the North American International Auto Show in Detroit, Ford announced FordPass, which is available for free to anyone, even non-Ford owners, weirdly enough. For example, the parking service taps into ParkWhiz and Parkopedia, allows anyone to find/reserve and even pay for parking using the new FordPay digital wallet inside FordPass. FordPass even lets you speak to personal mobility assistants called “FordGuides” who can do almost anything for you. And all packaged into a mobile app. Launching April. Exciting times ahead in the car industry.
