This app gives a new meaning to window shopping

A marketing firm has released a job advertisement that stipulates applicants must be dyslexic as it wants employees who think differently.

The ad – which features a photograph of the Apple co-founder Steve Jobs, who was dyslexic – says: “We require people with a unique mind, so only dyslexics (like Steve) should apply.”

It was released by the Garage, which aims to provide “innovative thinking” for businesses. The new marketing consultancy was founded by Chris Arnold, a former creative director at the advertising agency Saatchi & Saatchi who describes himself as a “dyslexic entrepreneur”.

Arnold said he does not care if the ad is seen as a discriminatory against non-dyslexics. “If you wanted to assemble the world’s best choir you’d want great singers, not tone-deaf ones. We are simply looking for the best innovative thinkers and they are usually dyslexics,” he said.


The SwishList is an app that simply allows you to save what you see.

It scratches the very real itch of seeing a product or service while you are out of your home and wanting to make a note of it in order to look it up and possibly purchase once you are home.

It works simply by opening the app and pointing your smartphone at the poster, billboard or shop window display. The app then automatically recognizes the items in front of it and adds them to your SwishList.

Once back in the comfort of your home or at a more convenient moment, you can access your SwishList account and review your items and make a purchase.

The technology behind SwishList works by brands uploading their latest campaigns to the apps backend and tagging the items within the image.

The same option is available for shops, allowing them to upload images of their window displays and tag the Swishable items.

As more campaigns get released the database grows bigger and the app gets smarter, alerting consumers to items they may like based on their most recent Swishes and offering online discounts with favourite retailers.

Creative Orchestra is currently doing consumer research and in talks with various companies with regards to producing the SwishList.

If you are interested in partnering with Swishlist or would just like to find out more, please contact either Chris or Joe on 0207 272 2297.,

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